Brand selection Process

Superbrands is the world's leading by invitation only, brand promotional platform.

Brands cannot apply or pay for membership of Superbrands  rather brands are pre-qualified for Superbrands status via a combination of consumer and business research which is commissioned by the Superbrands organisation and run on an entirely independent basis. Only those brands that are identified through this selection process are able to participate in the programme and become members of Superbrands.

Bader Al-Humaidhi Former Minister of Finance	Dr. Saad Al-Barrak Deputy Chairman & Managing Director, Zain Group	Khaled Al-Khaled Member on the Board of Directors, Kuwait Chamber of Commerce
Matt Daniels Country Manager, DHL Express  Kuwait	Mohammad Al-Qabandi Director, Superbrands Kuwait	Fadi Roueissy General Business Manager Nestle Kuwait General Trading Co.
Nabila Al-Anjary Chief Executive Officer, Grand Real Estate Projects Co.	Mr. Al Mazeedi Founder & Director, Arab's Media Consultation & Marketing.	Ms. Safa Al Hashim Chairman & Managing Director, Advantage Consulting.